Category Archives: News

10 Printing terms that do not mean what you think!

1) Choke – No longer an action you fantasize about when your spouse is nagging at you, but a technique of slightly reducing the size of an image to create a hairline trap or to outline. Also called shrink and skinny.

2) Comprehensive Dummy – Yes, we realize there is almost always one in every crowd, but in the print industry, it is a simulation of a printed piece compete with type, graphics, and colors.

3) Creep –  Not just some scoundrel inappropriately hitting on everyone in the place, but the phenomenon of middle pages of a folded signature extending slightly beyond the outer pages.

4) Double Bump – Indeed it is a complicated belly dance maneuver, but in the print industry it is also to print a single image twice so it has two layers of ink.

5) Gutter – It might be that place my bowling ball is always drawn to, but in this case it is the inside margins toward the back of the binding edges of a publication.

6) Halo Effect – Is a social-psychological phenomenon that allows humans to make snap judgments of others, often biased from one extreme to another; in addition, it’s a faint shadow that sometimes surrounds the halftone dots printed. The halo itself is also called a fringe.

7) Hotspot – No, it’s not just a perk to help us choose our social hangouts based on free internet access. At your local print shop it is a printing defect caused when a piece of dirt or an air bubble caused incomplete draw down during contact platemaking, leaving an area of weak ink coverage or visible dot gain.

8) Jogger – Often seen at intersection crossings bobbing in place and waiting their turn to cross; also, a vibration machine with a slopping platform to even up stacks of printed materials.

9) Paper Plate – We are not talking about Chinet or Dixie, but a printing plate made of strong and durable paper used in an offset press. It is cost effective with short runs.

10) Rainbow Fountain –  No, this is not an accessory play set found in the My Little Pony toy collection, but a technique of putting ink colors next to each other in the same ink fountain and oscillating the ink rollers to make the colors merge where they touch, producing a rainbow effect.

This moment of clarity was brought to you by PAR Global Resources.

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PAR Global Resources and Webmasters LLC Logos

PAR Global Resources and Webmasters, LLC Announce Strategic Partnership

Partnership to include co-marketing of products and services with exclusive sales distribution.

Santa Clara, CA. (March 12, 2015) – PAR Global Resources, Inc., a leading print and package marketing agency in Silicon Valley has today announced a strategic partnership with Webmasters, LLC. to provide its customer base with full service web design. search engine optimization and digital marketing services.

PAR Global Resources has provided superior customer service to their direct marketing clients for over three decades. Their origins in print marketing were later expanded to include package design. Now, PAR has become a force in the creation and development of some of the most innovative packaging in the region.

Webmasters, LLC. is a leader in creating quality websites for businesses large and small. Eye-catching and unique websites that enable clients to powerfully compete and retain visitors. Through Webmasters proprietary SEO software, they consistently produce highly competitive websites that out-perform on every measure; traffic, speed, conversion rates, sell-through and most importantly, return on the clients investment.

With PAR Global now powered by Webmasters, PAR can offer the same excellence in digital marketing their clients have come to rely on with their direct marketing solutions. In addition, the partnership allows for seamless carry through of the client’s product branding from print and packaging into their digital footprint and web presence.

PAR Global Resources, Inc. has been providing innovative and cost effective print, packaging, and digital marketing services to customers worldwide for over 30 years. PAR Global’s mission is to consistently deliver the finest quality marketing solutions that meet the unique needs and expectations of each of our clients. This philosophy allows us to grow our companies together through superior Customer Service, Innovation, Quality and Commitment.

More information about PAR Global is available online at

Webmasters. LLC. is the most innovative full service SEO provider in the industry. We offer complete transparency, U.S. based account managers and fulfillment, measurable results, and proven customer success. We are a digital marketing agency that is both privately owned and internationally recognized through its unique, cost effective and results oriented approach to web marketing.

More information about Webmasters is available online at

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To better serve our customer base, PAR Global Resources has redesigned its website!

New features include:
• A full responsive site (I.E. Adjusts itself to fit desktop computer, tablet and phone screens.)
• A Customer Center including invoice payments via PayPal and an interface for customers to upload files for their projects.
• A form for requesting quotes online.
• An expanded and improved project portfolio.
…and many other improvements for ease of navigation and viewability.
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