Google changing search engine algorithm to favor mobile friendly websites
Effective April 21st, Google will be changing its SEO algorithm to favor mobile friendly websites over other websites. According to Google, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”
Google states that the change will have a “significant impact” on all mobile searches in all languages worldwide, and according to Google users will find higher quality results. Google began highlighting mobile friendly websites in search results last year.
Companies who wish to compete within the top ranked sites will have to ensure their websites are mobile-friendly in keeping with Google’s ranking standards. To achieve the mobile-friendly ranking, your site must:
- Avoid software that is not common on mobile devices, like Flash
- Use text that is readable without zooming
- Size content to the screen so users don’t have to scroll horizontally or zoom
- Place links far enough apart so that the correct one can be easily tapped
For further information, you can read Google’s announcement regarding the change at the Google Webmasters Blog.
Is Your Site Mobile Friendly?
You can check to see if your current website is mobile friendly by using Google’s Mobile-Friendly Website Test.
If your current SEO provider did not update you on this information, maybe it’s time to switch to PAR Global Resources powered by WebMasters LLC and take advantage of our proactive customer service. It’s our job to make sure you are ahead of the curve! If your website is not currently mobile friendly, give PAR/Webmasters a call today for a free quote on a mobile friendly website redesign.