Tag Archives: marketing

Google changing search engine algorithm to favor mobile friendly websites 

Effective April 21st, Google will be changing its SEO algorithm to favor mobile friendly websites over other websites. According to Google, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”
 
Google states that the change will have a “significant impact” on all mobile searches in all languages worldwide, and according to Google users will find higher quality results. Google began highlighting mobile friendly websites in search results last year.
 
Companies who wish to compete within the top ranked sites will have to ensure their websites are mobile-friendly in keeping with Google’s ranking standards. To achieve the mobile-friendly ranking, your site must:
 
  • Avoid software that is not common on mobile devices, like Flash
  • Use text that is readable without zooming
  • Size content to the screen so users don’t have to scroll horizontally or zoom
  • Place links far enough apart so that the correct one can be easily tapped
For further information, you can read Google’s announcement regarding the change at the Google Webmasters Blog.
 

Is Your Site Mobile Friendly?

You can check to see if your current website is mobile friendly by using Google’s Mobile-Friendly Website Test.

If your current SEO provider did not update you on this information, maybe it’s time to switch to PAR Global Resources powered by WebMasters LLC and take advantage of our proactive customer service. It’s our job to make sure you are ahead of the curve! If your website is not currently mobile friendly, give PAR/Webmasters a call today for a free quote on a mobile friendly website redesign.

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PAR Global Resources and Webmasters LLC Logos

PAR Global Resources and Webmasters, LLC Announce Strategic Partnership

Partnership to include co-marketing of products and services with exclusive sales distribution.

Santa Clara, CA. (March 12, 2015) – PAR Global Resources, Inc., a leading print and package marketing agency in Silicon Valley has today announced a strategic partnership with Webmasters, LLC. to provide its customer base with full service web design. search engine optimization and digital marketing services.

PAR Global Resources has provided superior customer service to their direct marketing clients for over three decades. Their origins in print marketing were later expanded to include package design. Now, PAR has become a force in the creation and development of some of the most innovative packaging in the region.

Webmasters, LLC. is a leader in creating quality websites for businesses large and small. Eye-catching and unique websites that enable clients to powerfully compete and retain visitors. Through Webmasters proprietary SEO software, they consistently produce highly competitive websites that out-perform on every measure; traffic, speed, conversion rates, sell-through and most importantly, return on the clients investment.

With PAR Global now powered by Webmasters, PAR can offer the same excellence in digital marketing their clients have come to rely on with their direct marketing solutions. In addition, the partnership allows for seamless carry through of the client’s product branding from print and packaging into their digital footprint and web presence.

PAR Global Resources, Inc. has been providing innovative and cost effective print, packaging, and digital marketing services to customers worldwide for over 30 years. PAR Global’s mission is to consistently deliver the finest quality marketing solutions that meet the unique needs and expectations of each of our clients. This philosophy allows us to grow our companies together through superior Customer Service, Innovation, Quality and Commitment.

More information about PAR Global is available online at http://www.par-global.com

Webmasters. LLC. is the most innovative full service SEO provider in the industry. We offer complete transparency, U.S. based account managers and fulfillment, measurable results, and proven customer success. We are a digital marketing agency that is both privately owned and internationally recognized through its unique, cost effective and results oriented approach to web marketing.

More information about Webmasters is available online at http://www.webmastersllc.com

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